Arbor Group
The Gimbal Changed Everything.
The power of integrating small high-torque motors with sophisticated motion sensors is the one of most fundamental changes that has...
PRODUCTION ST. LOUIS
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Arbor Group
- Feb 6, 2020
- 2 min
Ode to the C-Stand
It is the ultimate, versatile production tool. There is little on a production set that it cannot hold, brace or help manipulate. The...
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Arbor Group
- Jan 13, 2020
- 2 min
Competence
Production people in relatively large mid-western markets are quietly amused by all the talk about the “A-Level” crews found on the...
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Arbor Group
- Oct 15, 2019
- 3 min
Safety: Hoping vs. Planning
True story. A few years ago an out-of-town production company doing a “docudrama” in South City about a gang murder, hired a friend of...
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Arbor Group
- Aug 8, 2019
- 3 min
Not so fast.
I want that shallow depth of field look, OK?” Well, not so fast, hombre. While most people intuitively know the look of a shallow or...
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Arbor Group
- Jul 24, 2019
- 3 min
Murphy's Law
We were recently reading a great article from a blog called ‘Videothink’ entitled “The Competence to Recognize Incompetence in Film and...
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Arbor Group
- Jun 24, 2019
- 3 min
Inside Baseball, Part 2
More of our favorite, most obscure production and film biz terms. Some you may know while others are wonderfully oblique. Alan Smithee...
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Arbor Group
- May 30, 2019
- 3 min
Inside Baseball, Part One
Here are some of our favorite, more obscure production and film biz terms. If you know all of them, you’ve either been in the business a...
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Arbor Group
- May 7, 2019
- 2 min
LUTs of Options
What is a LUT and, if I’m an agency producer, why should I care? Well, every business has its esoteric acronyms but this is a rather...
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Arbor Group
- Mar 20, 2019
- 2 min
Details. Details.
It’s hard to pinpoint the causes for the trend of “sloppy” production. Maybe it is the relentless drive toward tighter and tighter...
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Arbor Group
- Mar 5, 2019
- 2 min
Blackwrap: Aluminum Foil on Steroids
In terms of getting the most bang-for-the-buck, there is seemingly one production tool more valuable than all others: Blackwrap. ...
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Arbor Group
- Feb 17, 2019
- 2 min
Paranoia: The Universal Given
We are often asked how do we as directors successfully maximize the performances of on-camera talent. While there are mired techniques we...
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Arbor Group
- Feb 14, 2019
- 2 min
Bits: A guide for the digitally challenged among us.
What the hell is bitrate and bit depth and why should I care? From the 30,000-foot view, most of us creatives don’t need to know these...
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Arbor Group
- Feb 14, 2019
- 2 min
The Dreaded Question
The most dreaded question that all production companies and independent video producers face is: “How much is this going to cost?” It is...
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