In terms of getting the most bang-for-the-buck, there is seemingly one production tool more valuable than all others: Blackwrap. Blackwrap also called Cinefoil is the trademarked name for a very heavy-duty, black matte, aluminum foil-like material that is a mainstay of gaffers and lighting technicians. In the ancient days of production, say before the 1980’s, many a cameraman would ask the lighting technician or gaffer, to spray paint standard aluminum foil a matte black.

We are often asked how do we as directors successfully maximize the performances of on-camera talent. While there are mired techniques we have developed over the years, there is a common denominator, a universal starting point in all performance coaching: acknowledging paranoia. Delivering superior performance direction always starts with this visceral reality. Whether you are shooting a famous, seasoned national star or a lower level employee on a factory floor, everyone is

The most dreaded question that all production companies and independent video producers face is: “How much is this going to cost?” It is always a confounding challenge because it goes to the heart of what we do; producing very custom, hopefully effective and creative, moving messages. There are no quick formulas or tables for a quick response to the cost question. It’s the eternal production conundrum. Providing too high of an estimate can immediately scotch your chances. Gi